In the 1930s the National Dunking Association was founded. In addition to buttons that had names of specific donut shops, according to the membership card being a life member meant that you were “permitted at all times to dunk donuts either in private or in public, without criticism or interference.” At one point there were reportedly 3 million members! The Association’s headquarters was at 152 West 42nd Street in New York City. It seems to have been started by the Doughnut Corporation of America and they involved movie stars to help popularize the trend. The buttons show above will be on view in the Keep Your Eye Upon the Donut exhibit at Brooklyn’s City Reliquary. One of these mentions Mayflower Doughnuts, which had a location in Times Square and became the first donut shop chain in the United States.
For the Keep Your Eye on the Donut exhibit we were inspired by the buttons of the National Dunking Association to revive the spirit of this group and we’re forming the Donut Dunkers Club. At meetings we will practice donut dunking techniques. We’ll have a few meetings of the DDC at the City Reliquary during the exhibition including the first one on Sunday, December 8th following a gallery talk at 3 p.m.. Everyone who attends will receive an official Donut Dunkers Club membership card. Donut Dunkers Club buttons will also be available. Coffee for that meeting will be provided by Oslo. Click here for more details.